<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>uncommons &#187; ringflash</title>
	<atom:link href="http://www.eriklunsford.com/blog/tag/ringflash/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.eriklunsford.com/blog</link>
	<description>on the aesthetics of everyday art, by St. Louis photojournalist erik lunsford</description>
	<lastBuildDate>Tue, 05 Jul 2011 04:52:24 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>stuck in the elevator</title>
		<link>http://www.eriklunsford.com/blog/2008/08/20/stuck-in-the-elevator/</link>
		<comments>http://www.eriklunsford.com/blog/2008/08/20/stuck-in-the-elevator/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 23:02:35 +0000</pubDate>
		<dc:creator>erik</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[recent posts]]></category>
		<category><![CDATA[storyboard art]]></category>
		<category><![CDATA[canon cameras]]></category>
		<category><![CDATA[fall]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[ringflash]]></category>

		<guid isPermaLink="false">http://www.eriklunsford.com/blog/?p=920</guid>
		<description><![CDATA[
At the end of our summer LUXE fashion book shoot and with a half-day left on our model&#8217;s paid time, my  editor tasked me with the Fall fashion preview. We only had a few hours to illustrate six completely different outfits. That doesn&#8217;t sound like much, but when you crimp and curl and do makeup [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.eriklunsford.com/blog/wp-content/uploads/2008/08/fallfashion00_wp_small.jpg"><img class="alignnone size-full wp-image-916" title="fallfashion00_wp_small" src="http://www.eriklunsford.com/blog/wp-content/uploads/2008/08/fallfashion00_wp_small.jpg" alt="" width="500" height="602" /></a></p>
<p>At the end of our summer LUXE <span style="text-decoration: line-through;">fashion book</span> shoot and with a half-day left on our model&#8217;s paid time, my  editor tasked me with the Fall fashion preview. We only had a few hours to illustrate six completely different outfits. That doesn&#8217;t sound like much, but when you crimp and curl and do makeup touch-ups things slow down considerably. We decided to keep the shoot in-house, and I chose the frighteningly old freight elevator at the Post. My theme was being &#8220;stuck in the elevator.&#8221; The grimy, dirty, smelly (yes, it kind of smells like solvents and wet newsprint) freight elevator has been on my a-list of places to shoot since interning at the paper eight years ago. Plus, that would afford several looks like fearful, broken-down model tired, angry, relieved, stuffy; basically a good spectrum of feelings one may experience in a broken elevator. I would also say it was a little luck when our model said she was scared after getting stuck in an elevator on the morning of our shoot. Perfect!</p>
<p><a href="http://www.eriklunsford.com/blog/wp-content/uploads/2008/08/fallfashion03_wp_small1.jpg"><img class="alignnone size-full wp-image-914" title="fallfashion03_wp_small1" src="http://www.eriklunsford.com/blog/wp-content/uploads/2008/08/fallfashion03_wp_small1.jpg" alt="" width="500" height="333" /></a></p>
<p>Welcome to hell. No, really, it&#8217;s on the wall. Check it out on the upper right corner. Oh, and it made the paper &#8211; by permission of course. I didn&#8217;t write it, thankfully. Some nameless soul who works midnights in the sub-sub basement must have. It&#8217;s a nice touch.</p>
<p>I had the fortune of using <a href="http://www.usa.canon.com/consumer/controller?act=ModelInfoAct&amp;fcategoryid=139&amp;modelid=15710" target="_blank">Canon&#8217;s 1Ds Mark III</a> camera, a 21-megapixel gargantuan that churns out frames with some of the sharpest and smoothest tonality that I&#8217;ve ever seen. However, don&#8217;t be fooled by the 1Ds&#8217; behavior &#8211; using it in the LUXE shoot with non L-series glass produced some of the worst results with sharpness and detail that we&#8217;ve ever seen. The frames lacked a clear focus point and detail in specular highlights and fine detail were essentially non-existent. So, be warned. There are also other autofocus issues with the camera and it&#8217;s brother ID Mark III that can be found <a href="http://www.robgalbraith.com/bins/content_page.asp?cid=7-9314-9545" target="_blank">here</a>. Aside from that (I used a 24-70 2.8L for this shoot), the camera performed flawlessly using a <a href="http://www.alienbees.com/abr800.html" target="_blank">AlienBees</a> ABR-800 Ringflash and some creative reflective materials. I know, I know&#8230;what am I thinking? Another shoot with a ringflash? Well, yes, but how can you turn down a ringflash opportunity with reflective walls, amazing textures, and an overall killer venue? Yeah, that&#8217;s right, you can&#8217;t.</p>
<p><a href="http://www.eriklunsford.com/blog/wp-content/uploads/2008/08/fall_fashion06_wp_small.jpg"><img class="alignnone size-full wp-image-919" title="fall_fashion06_wp_small" src="http://www.eriklunsford.com/blog/wp-content/uploads/2008/08/fall_fashion06_wp_small.jpg" alt="" width="500" height="338" /></a></p>
<p>One of the nice things about the 1Ds is the raw file. The majority of the toning was done in Canon&#8217;s Digital Photo Professional by cranking the contrast, desaturating the colors, click-white balancing, and exporting to a huge 100mb TIF file with the toning malleability of Play-Doh. I used the highlight/shadow tool in Photoshop to eek out some of the blacks and curves to coerce detail out of the details in the clothes.</p>
<p><a href="http://www.eriklunsford.com/blog/wp-content/uploads/2008/08/fallfashion02_wp_small.jpg"><img class="alignnone size-full wp-image-915" title="fallfashion02_wp_small" src="http://www.eriklunsford.com/blog/wp-content/uploads/2008/08/fallfashion02_wp_small.jpg" alt="" width="500" height="715" /></a></p>
<p>For some reason this outfit (above) was the hardest to work with. Maybe it&#8217;s the skirt of the ruffles, I&#8217;m not entirely sure. But it looks decent with a nerve-wracking balance beam act that our model has going on. It was miracle we didn&#8217;t lose any fingers.</p>
<p><a href="http://www.eriklunsford.com/blog/wp-content/uploads/2008/08/fall_fashion_04_wp_small.jpg"><img class="alignnone size-full wp-image-917" title="fall_fashion_04_wp_small" src="http://www.eriklunsford.com/blog/wp-content/uploads/2008/08/fall_fashion_04_wp_small.jpg" alt="" width="500" height="338" /></a></p>
<p>Will I survive? Will them come rescue me? Sure they will, after we wrap up by 4 pm. Now let&#8217;s do broken-down tired. Nice, that looks good. Keep it up.</p>
<p><a href="http://www.eriklunsford.com/blog/wp-content/uploads/2008/08/fall_fashion07_wp_small.jpg"><img class="alignnone size-full wp-image-918" title="fall_fashion07_wp_small" src="http://www.eriklunsford.com/blog/wp-content/uploads/2008/08/fall_fashion07_wp_small.jpg" alt="" width="500" height="741" /></a></p>
<p>This last image, fittingly a look of saving grace, worked out perfectly when I slowed the shutter and decreased the ringflash output while letting the elevator take us to the top floor. There is a hair of motion blur and camera shake (the elevator was moving, and it&#8217;s one of those hugely clunky ones that jolt you back and forth), and I think (emphasis on <em>think</em>) it works. Hooray, we&#8217;re saved. Life goes on.</p>
<p>The piece ran several pages in our LifeStyle magazine and has an online component <a href="http://www.stltoday.com/stltoday/lifestyle/stories.nsf/fashion/story/2C31FA6E126A980B862574A3007AD361?OpenDocument" target="_blank">here</a>. And don&#8217;t forget, do not board. Oh, and black and greys are in this season.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.eriklunsford.com/blog/2008/08/20/stuck-in-the-elevator/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

